Anyone can build what you ask for. We work out what you should ask for.

Ninety minutes, usually with a screen share. You walk us through where you are and what is in the way — whether that is a process eating a day a week, a website bringing in nothing, or a product idea you cannot scope. We ask a lot of questions about the boring parts. Afterwards you get a written shortlist of what is worth building, a rough estimate of what each would return, and an honest note on anything we would leave alone. No charge, no obligation, and the findings are yours either way.

That is the normal starting point, and it is the reason the call exists. Most people can tell you something is wrong, or that they want to build something, but not which version of it to build first. Working that out is our job, not yours. If you can describe the idea or the frustration, we have enough to start.

It depends on scope, so any number quoted before the diagnosis is a guess. As a rough guide: a single automation or a focused landing page is typically low five figures; a marketing site or a small internal tool sits in the mid five figures; a full product build is larger and usually phased. After the call you get a fixed price for a fixed scope, so there are no surprises mid-build. Figures on the site are shown in pounds by default and can be switched — conversions are indicative, and the invoice currency is agreed before anything starts.

A single automation is often live within two to three weeks of starting. A marketing site typically runs four to eight weeks. Web, mobile and desktop applications depend heavily on scope, but we always aim to put something usable in front of you within the first few weeks rather than disappearing for a quarter.

Several continents — we work remotely and have done since the start. We invoice in your currency and hold hours that overlap your working day where we can, so you get real conversations rather than overnight email. Time zones are the only genuine constraint: if a project needs daily contact and there is no workable overlap, we will say so rather than take it on and let you find out later.

Beauty is unusually hard to sell online. A customer buying foundation needs to solve for shade, undertone, skin type, finish and ingredients before they will commit, and getting any of it wrong means a return. That makes product pages, finders and post-purchase flows disproportionately important compared with most retail. We have leaned into that problem rather than treating a cosmetics store like any other catalogue.